Privacy policy

Last updated: 9 October 2026

Forza Performance operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalised shopping experience (the “Services”). Forza Performance is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence regarding the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in this Privacy Policy.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

  • Contact information, including your name, address, billing address, shipping address, telephone number and email address.
  • Financial information, including credit card numbers, debit card numbers and financial account numbers, payment card information, financial account information, transaction details, payment method information, payment confirmations and other payment information.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, and your previous transactions.
  • Communications with us, including the information you provide when communicating with us, for example when submitting a customer support enquiry.
  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
  • From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of our Services you use, we may use personal information for the following purposes:

  • Providing, personalising and improving the Services. We use your personal information to provide the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and items you are interested in, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal information to better personalise and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and advertising purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
  • Security and fraud prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate or take action against potentially fraudulent, unlawful, unsafe or malicious activity, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other access credentials with anyone else.
  • Communicating with you. We use your personal information to provide customer support, respond to your questions, provide effective services and maintain our business relationship with you.
  • Legal purposes. We use your personal information to comply with applicable laws or respond to valid legal proceedings, including requests from law enforcement or government bodies, investigate or participate in civil proceedings, potential or actual litigation or other adversarial legal proceedings, and enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

  • To Shopify, vendors and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
  • To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share information about you to show you targeted advertisements and marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of these uses here.
  • When you instruct us or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
  • To our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you provide to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence, to provide and improve the Services for you. To protect, develop and improve our business, we also use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about how Shopify uses your personal information and your rights, please visit Shopify’s Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal information through Shopify’s Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness or reliability of the information they contain. Information you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitations on its use by us or third parties. Our inclusion of such links does not, by itself, imply endorsement of the content on those platforms or of their owners or operators, except as stated in the Services.

Children’s information

The Services are not intended for use by children, and we do not knowingly collect personal information about children below the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we have no knowledge that we “share” or “sell”, as defined by applicable law, the personal information of individuals under 16.

Security and retention of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. Information you send us may also be insecure during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right of access / right to know. You may have the right to request access to personal information that we hold about you.
  • Right to deletion. You may have the right to request that we delete personal information that we hold about you.
  • Right to correction. You may have the right to request that we correct inaccurate personal information that we hold about you.
  • Right to portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
  • Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or to opt out of processing for purposes considered “targeted advertising” under applicable privacy laws. You can exercise your right to opt out of these uses here. If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we can associate the device sending the signal with a Shopify account, we will also apply your opt-out request to that account. For more information about Global Privacy Control, visit globalprivacycontrol.org. Apart from Global Privacy Control, we do not recognise other “Do Not Track” signals that may be sent by your browser or device.
  • Managing communication preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe option provided in our emails. If you unsubscribe, we may still send you non-promotional emails, for example about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, subject to exceptions and limitations under local law, you may exercise the following rights in addition to those listed above:

  • Objection to processing and restriction of processing: You may have the right to request that we stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawing your consent does not affect the lawfulness of processing carried out on the basis of your consent before it was withdrawn.

You can exercise these rights where indicated in the Services or by contacting us using the details below. For more information about how Shopify uses your personal information and your rights, including rights relating to data processed by Shopify, visit privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, in accordance with applicable law. Where permitted by applicable law, you may appoint an authorised agent to submit requests to exercise your rights on your behalf. Before accepting such a request, we will require the agent to provide evidence that you authorised them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the period required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to lodge a complaint with your local data protection supervisory authority. For EEA countries, you can find a list of the responsible supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, where applicable, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please email info@forzaperformance.com or contact us at Dammsnäcksgränd 15j, 216 31 Limhamn, Sweden. For the purposes of applicable data protection laws, we are the controller of your personal information.